John Mayer, Elvis Costello and Selling Out
John Mayer's entry on his blog on May 14, 2007:
2.) I just saw a commercial for Lexus featuring Elvis Costello, and as I like to pay attention to my reactions when I'm being sold something, I thought this was an interesting one. Here's the order of impressions made on me.
a. Oh look, there's Elvis Costello.
b. Man, that guy looks cool. I hope I look that cool someday.
c. How old is he? He's just plain cool. And it's got nothing to do with age. I'd like my cool to have nothing to do with age.
d. Do you just decide to do that and you can? I hope so. I'm deciding right now to be that cool.
e. He's talking about Beethoven. Interesting.
f. He's in a Lexus. Cool looking car.
g. Oh, it's a Lexus ad, centered on the stereo system.
h. THAT STEREO SYSTEM SOUNDS GREAT, I BET.
Two things here interest me - number one, at no time during the commercial did I have the response of "Oh, look, Elvis Costello got paid to do a Lexus commercial. Times must be tough!" The words "sell-out", "shill", "hock" also never came to mind. Just how cool I thought Elvis Costello was and how that stereo system looks like it sounds great. And that's where number two comes in. How difficult must it be - and subsequently how impressive is it - to sell a sound to you over a TV commercial? The car looks like it smells like brand-new upholstery and that stereo looks like it sounds great. Elvis looks cool, the car looks cool, and everybody goes away happy. Maybe I'll re-think my stance on things...
My Thoughts: His wife Diana Krall just had twins, they probably need to pay for the nursery and college now. But would Elvis Costello circa 1979 sell out by doing a car commercial. The man has always flat-out refused to allow his music to be used in any television commercials. He’s stubborn, he’s pure, he’s valuing his music more than his wallet, and bully for him. But now he doesn't have a problem exploiting himself and the virtues of Beethoven's love of classical music. In more Elvis' sellout news, if you wanted to attend the Elvis Costello and the Imposters’ show touring the country, you could only have bought tickets with a Visa Signature Card, no AMEX, Discover or MasterCard. Either way, both are blatant sellouts. And from a paparazzi/fan stance, they are the most unfriendly pair in New York City. Rarely do they pose or sign for fans, and on the Red Carpet there are no smiles.
6 Comments:
You know, Elvis used to be very friendly to fans before he hooked up with the Ice Queen. And how ironic that it should be her influence that swayed him from what was a very gracious attitude toward the people who appreciated (and purchased!) his music, because she really only has talent as a well-trained, practiced pianist. Her vocal ability (or lack there of) is something she has even attested to and would receive more negative attention if she didn't play the nostalgia card and sing standards...not a lot of competition for her. Her renditions are unimaginative and unimpressive. Elvis is quoted as saying that her version of 'Almost Blue' "blew him away." No doubt! She parroted him perfectly - no wonder he liked it! That's all she ever does...sing it like the original star recorded it. She isn't talented enough to be so snobby. And as for HER Lexus ad, she has mentioned in interviews that she only did the ad because she didn't "actually have to sell anything." What a lame excuse for selling out! What did she think they were paying her for? She seems to think it's so much more honorable because she didn't have to hold a product next to her head and say its name with a big smile? Get real, Diana. You're a hawker...plain and simple.
Wow, Hey Mr. ( or Ms. ) Annonymous are you wrong! Diana Krall is fabulous not only at the piano ( one should be so lucky to have her talent) But she CAN sing!. I could listen to her all day and have and she is great to look at. Who cares if she redoes songs. I think they are probably better than the original! I don't think Elvis can sing and he needs HER to get back on the map! Even if she downplays her talent she really should hawk IT! I mean come on the woman is hot and her voice is like a cool breeze on a hot day. I never get tired of her. I just wish I could tell her!Hey lighten up! and hey maybe you are just jealous he got her and you didn't? or maybe it's YOU who lacks the talent? Well be that as it may. This #1 fan of this star had to say something.! chill out! Love you Di if you ever read this! She has given me another whole genre of music to love! I can only hope for the day to see her live! JuliP Colorado
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I remember Elvis and his band back in the '70's. They would hang out the hotel windows and yell rude things to those coming in to see the show. I suppose not signing autographs is his version of being passive/aggressive these days!
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